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The magic of our stations, treasure chests of history and beauty in a unique context, the integrated platform for projects with a strong communicative impact and innovative, outside-the-box solutions, transform opportunities for brands into successful experiences.
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Discover the offer of Napoli Centrale
With its remarkable flow of 49 mln visitors per year, Napoli Centrale acts as the main connection between Italy’s North and South, as well as a fast-developing hub thanks to the recent improvements in high-speed railway technology. The station, core of the city’s mobility, is located in a high population density area next to Naples’ main business district, the large and modern Centro Direzionale (business park). The complex overlooks the majestic Piazza Garibaldi, which is currently undergoing a massive redevelopment intervention based on a project by ‘starchitect’ Dominique Perrault, with the purpose to reassign the wide front space to the public use of travelers and locals. The project included the creation of an underground shopping arcade (2015), a multistory subterranean parking lot (2017) and large, comfortable gardens (in phase of completion). Napoli Centrale, with its 2 levels and the shopping arcade of Piazza Garibaldi, can boast a full retail & food offer that results in an important pole of interest in terms of shopping and services for travelers, commuters, locals and workers.
Naples’ first railway station was built in 1866 based on a project by architect and urban planner Enrico Alvino. In the early ‘70s, the station was demolished in order to build a more comfortable and functional structure. The new building, opened in 1966, featured an ultra-modern, almost futuristic aesthetics with clean, rational geometric lines and immediately became a symbol of the renovation and upgrading of the whole area. Among the distinctive architectural elements that identify the station in the collective imagery are the ‘pyramids’, i.e. the triangular modules that form the building’s roof structure, an iconic sight often seen in movies, advertising spots and videoclips. Such architecture, in fact, became famous after its appearance in a Carosello (evening tv show) as the iconic set of a music video by legendary singer Mina performing “Se telefonando”. Over the last year, the station has undergone a restoration intervention aimed at improving the areas’ functionality, which allowed the introduction and development of a new retail and service offer, finally suitable to fulfill the needs of passengers and locals.
