About us

We manage and have the exclusive rights for commercial use and advertising in a collection of icons that are part of the architecture and history of Italy: its 14 largest railway stations.
High-speed rail has shortened distances in Italy, and its large train stations contribute to making it even more attractive, becoming stops along a journey into beauty, shopping and gastronomic excellence.
Our stations are spaces that complete this journey, where travellers can enjoy a unique experience and develop new business and communication opportunities. They are large squares where flows, people, products and events converge, always in an engaging way. We operate at the centre of these flows; flows of ideas, things, people and different needs. And it is from this incomparable and complex position that we can offer unique opportunities.

Grandi Stazioni Retail was established in 2016 from the demerger and sale of the company Grandi Stazioni SpA (Gruppo Ferrovie dello Stato Italiane). The company is exclusively entrusted with the right to commercial use and advertising in the 14 major Italian stations. In the few years since its inception, there have been many significant changes highlighting the company’s new management style.

It is important to note the new merchandising mix and the increase in the offer in terms of retail, thanks to which important brands and excellence of food are now present in our stations. Moreover, the acquisition of the company Retail Group has allowed the maximum development and integration of the temporary segment within the stations, and in terms of marketing, the punctual study of flows and big data for an effective development of the offer. In the media field, innovations include the addition of iconic installations such as the Mosaic in Milano Centrale and the development of Programmatic, the new frontier of digital adv.

Mission

To become the ideal hub for brands that, with us, can experience unique communication and business opportunities in extraordinary locations in terms of position and flows. Thanks to the 750 mln visitors per year, we are at the top of travel retail. We offer brands the possibility to meet our high-potential customer target, gain maximum visibility thanks to our high-impact adv installations and get privileged access to a deeper look into our flows, counting on the big data available to us.

Strategy

At the center of our stations we put the travelers’ comfort, with innovative specific services every day, all year round. To the people who love to be on the move we offer comfortable areas that never cease to be appealing, plus the chance to discover what the city offers. The quality of the whole experience is crucial in our challenge to turn visitors into loyal customers.