© Grandi Stazioni Retail Spa
The magic of our stations, treasure chests of history and beauty in a unique context, the integrated platform for projects with a strong communicative impact and innovative, outside-the-box solutions, transform opportunities for brands into successful experiences.
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Transforming our stations and surrounding areas into spaces for the community and moments for successful live brand communication. The great stations are ideal places for art, appreciated quickly and given back to culture and fun. Precious locations suitable for hosting parties and events, moments of communication with evocative lighting, as well as film sets and shootings for films, ads, TV series, music videos and shootings.
Artist: JR
Period: From 10 April 2024 to 1 May 2024
Station: Milano Centrale
Renowned French artist JR transforms the station with his new installation La Nascita. The monumental work, an anamorphic trompe l’oeil, blurs the boundaries of time and place, fashioning an architectural fantasy that draws a link between the building today and the motivations behind its construction.
Client: Moncler
Period: Milano Design Week 2024 (15 – 21 April 2024)
Station: Milano Centrale
With the exhibition ‘’An Invitation To Dream’’, Moncler transforms Milano Centrale Station in one of the biggest art gallery ever open to the public. Curated by Jefferson Hack and composed of a range of inspiring personalities from contemporary culture, the exhibition came to life with a full takeover of the entire media asset of the station inviting the passengers and visitors to dream.
Title Sponsor: Plenitude
Period: from 7 December 2023 to 7 January 2024
Station: Milano Centrale
At Milano Centrale, Senstation On Ice: the largest outdoor ice rink in Italy that for the second consecutive year has animated Piazza Duca d’Aosta for the Christmas holidays.
An example of urban and social regeneration of one of the most crucial places in Milan under the banner of fun, hospitality and inclusion.
A project that also includes sustainability, thanks to the initiative’s partner Plenitude, which contributed to powering the installation by providing certified electricity produced by plants powered 100% by renewable sources.
Radio Italia, official radio of Plenitude Sensation On Ice, made some evenings even more fun with ad hoc DJ Sets, promoting the event on its channels.
The little ones also brought toys and books that they no longer used for the OBM Ospedale dei Bambini Milano – Buzzi Onlus Association to donate them to the Vittore Buzzi Paediatric Hospital in Milan.
in 32 event days (+10% vs. 2022)
Institutional Sponsor: Calabria Region
Period: from 7 December 2022 to 8 January 2023
Station: Milano Centrale
The largest Ice Rink ever set up in Milan with 1,300 square metres of skating surface, 1,500 square metres of scenery and a gigantic 18-metre Christmas tree with 15,000 LED lights. Piazza Duca d’Aosta changes its appearance to become one of the most well-known Christmas locations in Italy for everyone, thanks to a village recalling typical Nordic landscapes and offering sports and fun.
in 33 days of the event
Station: Milano Centrale
A new large special exhibition returns to Milan, at the Central Station.
Organised in location F1 in the Gallery of Mosaics, the exposition explores the world of abysses and their predators.
5 months – Milano Centrale
Station: Milano Centrale/Torino Porta Nuova
Verona Porta Nuova/Rome Tiburtina
The works of the artist Banksy travel among the stations of the GSR Network. Thanks to an exhibition with numerous works organised within historical and monumental locations, it is possible to get to know the famous artist through a fully immersive experience.
6 months – Milano Centrale
Station: Milano Centrale/Torino Porta Nuova
The great exhibition dedicated to the human body on tour to maximise the strength of the network.
In Milan, at the Central Station in location F1 in the Gallery of Mosaics, and at Torino Porta Nuova in the Sala degli Stemmi location to offer all travellers and visitors the opportunity to discover the human body in all its facets, vulnerabilities and potential.
3 months – Torino Porta Nuova
3 months – Milano Centrale
Period: September and October 2022
Station: Roma Termini/Napoli Centrale/Torino Porta Nuova/Milano Centrale
Four of the Network’s flagship stations hosted the tour of Vinokilo, the young German company that offers vintage as a sustainable, trendy alternative. An unprecedented format attracted thousands of visitors: shopping, talk, entertainment, food & drink to inform and entertain.
at the 4 stops in the network
Customer: BMW Motorrad
Period: Giugno 2022
Station: Milano Centrale
BMW Italia chose the iconic Milano Centrale station to display 28 custom BMW R18 models from dealerships throughout Italy.
