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The magic of our stations, treasure chests of history and beauty in a unique context, the integrated platform for projects with a strong communicative impact and innovative, outside-the-box solutions, transform opportunities for brands into successful experiences.
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Discover the offer of Firenze S. M. Novella
With its one-of-a-kind majestic architecture, Firenze Santa Maria Novella is one of the main transport hubs of Central Italy. The station stands out in a privileged position at the heart of the city center, which makes it a strategic pole of interest that attracts many diverse flows. Among the 58 mln people that visit it every year, in fact, there are domestic and international tourists, drawn by the beauty of the Renaissance masterpieces that fill the 4th most visited city of our country. Moreover, the introduction of high-speed railway services has turned Florence into a strategic connection hub towards Italy’s major cities, most of which can be reached in less than two hours; this, too, has had a crucial role in promoting customer loyalty among business travelers. Another important flow is that of commuters, ensured by the station’s position that allows easy access to the city’s main universities. With its wide range of stores, restaurants and services located on two levels, Firenze Santa Maria Novella is the access gate to Tuscany’s major city.
Among Italy’s railway stations, Firenze Santa Maria Novella represents an exceptionally relevant structure in terms of recent architecture, a masterpiece of Rationalism and one of the highest expressions of Italy’s Movimento Moderno, as it was designed by the Gruppo Toscano equipe led by architect Giovanni Michelucci. The station was opened in 1935. Its external cladding was devised to evoke the colors and materials of the rest of the city, thus creating a seamless visual effect in the surrounding environment, while its interiors host invaluable art pieces like sculptures by Italo Griselli and paintings by Ottone Rosai and Mario Romoli. The interventions of redevelopment of the last years improved the station with new services and rehabilitated spaces and enhanced the value of historically relevant details, making the structure’s interiors even more distinctive and appealing.
